Travelsupermarket Announces New Brand Promotion in UK

Travelsupermarket, a UK-based online travel company, has announced a new campaign that will be promoting summer holiday bookings.

The company is introducing a new TV and radio advertising campaign, to promote its new look for British customers, along with a new sunshine logo and an iPhone app.

Vic Darvey, the head of travelsupermarket, said, ‘The new campaign and visual identity was borne out of the insight that while times are really tight for families, our annual summer holiday is something we all cherish and will not sacrifice.

We also know that holiday resorts are fighting hard to win the custom of British families and there are some great deals to be had.

Holiday vs. Holiday’ lays down the challenge to families everywhere – go on, find out just how far your money can take you.

travelsupermarket is the travel site which offers people in the UK all the tools they need when they’re dreaming of their summer holiday and want to find the very best one for their family.’

The new TV advertisement focuses on a ‘Holiday vs. Holiday’ theme, where popular holiday destinations compete with each other for the attention of British holidaymaker. The advertising campaign airs on all major commercial stations in the UK, and the new logo represents the British love for sunnier destinations.

The company is offering two and three nights break to European cities for prices commencing from £189, for travel commencing from January 2013. Self catering holidays to the Algarve, in Portugal, are on offer for £202 per person for two adults for one week commencing the first week of July 2013; while holidays to the Costa De Sol are available for £206 per person for a week in July 2013, for two adults, both inclusive of airfares.

Carnival Cruise Lines Announces Plans to Attract UK Customers

Carnival Cruise Lines is out to lure British travellers with its new, UK-based TV advertising campaign.

The company has launched its first ever UK TV campaign, based on the company culture of having fun. The cruise line has drafted in comedian, Peter Serafinowicz, to be the narrator for the television commercials, which highlight the entertainment alternatives of life onboard a cruise ship.

Adolfo Perez, the managing director of Carnival Cruise Lines UK, said, ‘Our new ads are unlike anything you’ll see in the travel sector. We looked at what everyone else was doing and knew straight away that we wanted to be different.

The spots will make you laugh and think about how great it would be to be transported onto one of our floating resorts for the holiday of a lifetime.’

The US-based cruise line is not particularly well known in the UK, which is why it is now concentrating its efforts on attracting British travellers in order to add to its worldwide clientele.

The cruise line operator owns a fleet of 24 ships, with two dedicated vessels introduced in Europe in 2013 that are targeted at British holidaymakers, the Carnival Legend, sailing to Norway and the Baltics from Dover, and the Carnival Sunshine sailing the Mediterranean, also from the UK.

Carnival Cruise Lines offer 3 to 18-day voyages to various destinations including The Bahamas, Caribbean, Mexican Riviera, Alaska, Hawaii, New Zealand, Norway, the Baltic and the British Isles.

Carnival Cruises is a subsidiary of Carnival Corporation, which owns Cunard, P&O Cruises and Costa Cruises.

Iberia Pilot Union Agrees on Talks with Airline

Unions that represent workers at Iberia, the Spain based airline owned by International Airlines Group (IAG), have agreed to participate in negotiations with IAG for planned job cutbacks.

Previously, IAG had proposed a comprehensive plan to restructure the airline, which includes a decrease of 4,500 jobs, reducing network capacity by 15 percent in 2013, and removing around 25 aircraft from the fleet.

The company has also recently announced that it has acquired support from its workers’ unions to negotiate its Transformation Plan.

The company has released a statement saying, ‘Iberia and unions representing ground staff and cabin crews, comprising 93 percent of the total staff, have agreed to negotiate the terms of the company’s Transformation Plan, aimed at restoring profitability and ensuring the airline’s future.

In today’s meeting Iberia management reiterated its wish to rely chiefly on early retirements to achieve about two-thirds of the staff reduction called for in the plan. It is also prepared to negotiate such formulas as payoff for voluntary resignations, and transfers of employees to different positions and/or different locations.

The two sides agreed to negotiate terms for a five-year period, through 2017. The company stressed that its restructuring plan indicates its commitment to the future of the company, which plans to invest millions in new aircraft, new long-haul seating classes, improvements to its Madrid hub, and in its maintenance, handling, and cargo divisions, amongst others.’

SEPLA, the union to which Iberia’s pilots are affiliated, has reported, ‘Since it is necessary to negotiate a multilateral agreement with all groups of the airline, Iberia has invited SEPLA to negotiate ‘without delay’ a transformation plan to solve their problems of competitiveness.’