British Airways set to launch hi-tech luggage tag

Leading UK-based airline company British Airways is set to start the trial of its new hi-tech luggage tag.

The state-of-the-art electronic luggage tag will replace the need for a new non-reusable paper tag every time one boards a flight.

The company has partnered with creative product design consultancy Designworks to develop a high-tech replacement for the traditional paper bag tag. After checking in, passengers would only need to swipe their smartphone over the reusable tag featuring a scannable barcode. This would automatically update it with a unique barcode containing all the necessary flight information as well as a view of their bag’s destination.

Frank van der Post, British Airways’ managing director of brands and customer experience, said: ‘This is a fantastically simple, yet smart device that gives each customer the choice to have their own personalised electronic baggage tag that changes with the swipe of a smartphone – every time they fly. As the saying goes, ‘good things come in small packages,’ and this innovative device is no exception.’

‘Along with other initiatives we are investing in, we believe it has the potential to revolutionise the way our customers check in and pass through every airport around the world in the future,’ he added.

Passengers will be able to use the electronic tag several times, with the flight details replaced every time he or she flies. The new tags will also save passengers time at the check in as they can quickly scan them at the bag drop and go straight through security to relax at the lounge or proceed to board their aircraft.