Carnival Cruise Lines is out to lure British travellers with its new, UK-based TV advertising campaign.
The company has launched its first ever UK TV campaign, based on the company culture of having fun. The cruise line has drafted in comedian, Peter Serafinowicz, to be the narrator for the television commercials, which highlight the entertainment alternatives of life onboard a cruise ship.
Adolfo Perez, the managing director of Carnival Cruise Lines UK, said, ‘Our new ads are unlike anything you’ll see in the travel sector. We looked at what everyone else was doing and knew straight away that we wanted to be different.
The spots will make you laugh and think about how great it would be to be transported onto one of our floating resorts for the holiday of a lifetime.’
The US-based cruise line is not particularly well known in the UK, which is why it is now concentrating its efforts on attracting British travellers in order to add to its worldwide clientele.
The cruise line operator owns a fleet of 24 ships, with two dedicated vessels introduced in Europe in 2013 that are targeted at British holidaymakers, the Carnival Legend, sailing to Norway and the Baltics from Dover, and the Carnival Sunshine sailing the Mediterranean, also from the UK.
Carnival Cruise Lines offer 3 to 18-day voyages to various destinations including The Bahamas, Caribbean, Mexican Riviera, Alaska, Hawaii, New Zealand, Norway, the Baltic and the British Isles.
Carnival Cruises is a subsidiary of Carnival Corporation, which owns Cunard, P&O Cruises and Costa Cruises.