Travelodge Hotels, a UK-based company that owns and operates hotel properties, is offering a customised hotel rooms to its guests, which feature a night sky panorama on the ceiling.
The rooms have been created with the intention of providing guests with a good night’s sleep, and include a ceiling featuring the Milky Way and constellations of stars that shine as the room turns dark, and fade to a perfect white ceiling with the morning light.
The brand has created the room as a result of a recent survey that it conducted to research the perfect sleeping conditions. Around 42 percent of respondents said that they like to sleep with the backdrop of a starry night sky, compared to other backdrops that included a tropical beach, rainforest and jungle. Around 52 percent of Britons who participated in the survey feel there is something magical about starry nights.
Shakila Ahmed, the Travelodge spokesperson, said, ‘As part of our commitment in helping to ensure our customers attain a good night’s sleep, we are constantly looking at innovative sleep aids. Therefore in response to our latest sleep study, which highlighted Britons most desirable place to nod off is under a blanket of stars, we took the challenge and created the ultimate outdoor sleeping experience indoors. Now our customers can gaze into a cosmic night sky of shooting stars, milky ways and constellations of twinkling stars from the comfort of their warm cosy bed.’
The rooms are currently available at Birmingham Bull Ring; Blackpool South Shore; Bournemouth Seafront; Bristol Central Mitchell Lane; Cardiff Atlantic Wharf; Edinburgh Central Waterloo; Liverpool Strand; London City Road; Manchester Central Arena; Newcastle Central; Newquay; and Torquay Travelodge locations in the UK.
Travelodge is currently operating around 500 hotels, offering a total of 35,400 rooms in the UK, Ireland and Spain. The company expansion plans include increasing its portfolio to 1,100 hotels and 100,000 rooms by 2025. For reservations made online at travelodge.co.uk, room rates commence at £19 per night.