Travellers from the UK are being encouraged to take a winter holiday with the pound gaining strength over other European currencies.
With the value of Sterling edging higher and higher against the Euro over the last five weeks, indications are that the British economy is bouncing back by comparison with many of its European neighbours, and this will result in travellers having more spending power for winter vacations.
With British tourists benefiting from saving a few pounds thanks to the strength of Sterling, they will also be more likely to pre-book their other travel components, including car rentals.
A spokesperson for a car rental agency has said, ‘Jetting off for the winter holidays is something a lot of our customers admit they wish they had tried years before. It makes a nice change to get the family away for an end-of-year break and we know from customer feedback that renting a car works out as one of the best ways to get the most out of a holiday any time of the year.’
A report that was submitted at the World Travel market 2012, which was held in London recently, suggested that UK citizens have been taking more holidays in 2012 than in the past three years, having made around one billion trips globally. Around half of UK travellers, or 52 percent, have admitted to taking more than one holiday in 2012, compared to 41 percent in 2011, and barely 24 percent in 2010.
In 2012, 34 percent of travellers have taken two holidays, compared to only 28 percent that did so in 2011. Around 13 percent of UK holidaymakers have taken three trips in 2012, compared to 10 percent in 2011, while 5 percent have taken, or are planning to take, four or more holidays in 2012, compared to 4 percent in 2011.