Visit Birmingham, the official agency for promoting tourism in Birmingham, UK, is launching a Christmas campaign to promote tourism during the festive season, in a partnership with VisitEngland, the official travel promotional agency for England; Retail Birmingham and London Midland, operator of rail services in the UK.
The new campaign, ‘Birmingham – Open for Christmas’, is promoting a festive break in Birmingham for Christmas and the New Year. The campaign is being run through regional advertising, door drops, and imaginative public relations, digital and social media marketing.
Emma Gray, the director of marketing services at Marketing Birmingham, the company which is managing the Visit Birmingham programme, said, ‘With the launch of the Frankfurt Christmas Market – the largest of its kind in the UK – just days away, Birmingham is very much ‘Open for Christmas’.
Birmingham is at its very best during the festive period. Working collaboratively with partners across the city, we have designed an innovative campaign which shines the spotlight on Birmingham’s unique Christmas offering including our acclaimed dining scene, fantastic family attractions, cultural gems and a world-class retail offer.
The campaign aims to showcase the city’s strengths as a visitor destination helping to attract additional tourists – not only during the festive period, but the year round – and build on the city’s record visitor numbers which have risen by 10% over the last six years.’
Jonathan Cheetham, the chairman of Retail Birmingham, the headline sponsor of the campaign, said, ‘As one of the most popular places to shop in the UK, Birmingham is the destination of choice for Christmas shopping. The city boasts a fantastic retail offer – shoppers can expect to find everything from independent outlets to flagship stores such as Selfridges and iconic retail centres including Bullring and The Mailbox.
The ‘Open for Christmas’ campaign is a national showcase for the city’s growing retail scene, designed to drive business in the city’s shopping area and boost the local economy during the important Christmas period.’