The company claims that British travellers are opting for holidays in city destinations, such as Rome, Venice, Dubrovnik, Prague and New York, in preference to taking breaks in beach or adventure destinations. Britons have booked around 37 percent more city breaks on the company’s website in 2012, compared to the same period in 2011, suggesting a change in their travel trends.
Based on the website statistics, the top 10 destinations for 2012 are the following:
1. Rome (Italy)
2. Venice (Italy)
3. Dubrovnik (Croatia)
4. Prague (Czech Republic)
5. New York (US)
6. Lisbon (Portugal)
7. Barcelona (Spain)
8. Amsterdam (The Netherlands)
9. Dubai (UAE)
10. Hong Kong (China)
The company has also conducted a flash poll of 986 UK adults, and reported that 53 percent of them prefer a city break to a beach break.
Chris Clarkson, the co-founder of sunshine.co.uk, said, ‘Beach breaks are certainly the more relaxing option, as city breaks can often involve a lot of walking and sightseeing which can be incredibly tiring. Often, returning home from a city break holiday makes you feel in need of another short break to recuperate!
Often, if you think a beach break might be too quiet for you and you want something a bit more action-packed, go for the best of both worlds. Cities like Dubrovnik are also on the coast, so you can combine the relaxing nature of a beach break with the culture and history a city has to offer.’