Greek holidays are set to gain popularity with travellers this summer, says Holiday Hypermarket, a UK based holiday travel retailer.
Tourism in Greece is poised for growth in 2012, with low airfares and hotel rates at destinations such as Crete, Mykonos and Corfu, according to the company.
In 2011, travellers to Greece increased by around 10 percent, compared to the figures for 2010. In 2012, organisations promoting Greek tourism have announced marketing campaigns to help promote Greek holidays to visitors from abroad.
Calum MacDonald, Holiday Hypermarket’s online marketing manager, said, ‘Greece is slowly climbing into the top 10 tourist destinations in the world with plenty to offer families, honeymooning couples and young friends looking for a party destination.
Tourism resorts on the coast are continuing to provide excellent package holidays to visitors from abroad no matter the political situation. As one of the most attractive countries in southern Europe, Greece is a great place to book a beach holiday this summer.’
Earlier, Taleb Rifai, secretary general of the UN World Tourism Organisation (UNWTO), had said, ‘Investing in tourism in Greece is like opening a hole in the ground and oil gushes out.
It must not escape us that Greece is a member of the European Union, which offers one of the most attractive investment frameworks in the world, transparency, stable legal framework and long-term stability.
I am not at all worried about Greece-on the contrary, I consider that your country has a comparative advantage. Particularly as regards tourism, I would say that Greece is a real gold mine.’
The growing interest in Greece as a holiday destination will be welcome news to a country that has suffered more than most from the effects of the economic crisis.
