British Airways announces 100 seats per day for £100 to the USA, Africa and South America

British Airways, which is celebrating its centenary year, is offering customers the chance to book a flight from £100 each-way to some of its most popular long-haul destinations.

The January offer will run until Thursday January 24, with two different destinations to choose from each day at 12:00pm. Customers signing in on to ba.com at midday will be able to buy tickets to destinations such as the USA, Africa and South America. The fares are each way as part of a return journey, which would mean £200 return inclusive of all taxes, fees and charges and baggage. For travel dates check ba.com/100-flights each day.

In addition, British Airways’ World Sale is also live with over 100 destinations on offer. The flight and holidays sale, which ends at 11.59 pm on January 31, 2019, includes new routes to Charleston, Pittsburgh, Durban and Osaka as well as destinations including Las Vegas and Cancun.

Further, discounts are offered on flights, holidays and fly drive packages. The airline is offering two-night city breaks starting from £99 per person, European beach holidays starting from £179 per person and Caribbean holidays from £499 per person.

New York, the most searched destination on ba.com in 2018, is on sale for £266 return. Together, American Airlines and British Airways offer up to 70 flights a day from London to the U.S.

As part of its efforts to improve customer experience, British Airways is investing £6.5 billion pounds over the next five years. This includes the installation of the WiFi and power in every seat, fitting 128 long-haul aircraft with new interiors and taking delivery of 72 new aircraft. The airline will also be introducing new Club World seat with direct aisle access later this year.