London and Paris launch new campaign to end US vacation procrastination

London and Paris have come together for the first time in tourism history in a bid to end US millennial vacation procrastination, according to a release by London and Partners.

The move comes as a new research found that US millennials are putting off activities compared to any other generation. From getting up in the morning to checking something off their bucket list, American 18-34 year olds are hitting the ‘snooze’ button on their life more than their Generation X and baby boomer counterparts, it said. The most common things that millennials put off include getting up when the alarm goes off as well as calling parents.

More significantly, more millennials are reportedly putting off taking a vacation from work (43 percent) and doing something on their bucket list (55 percent) than any other generation. For 35 years+, 36 percent put off taking a vacation from work and 49 percent put off pursuing things on their bucket list respectively, it said.

Following the findings of the research, London and Paris have come together to encourage people to travel, as only 1 in 10 millennial Americans (eight percent) having visited both cities, while over seven out of 10 (72 percent) have expressed a desire to visit both destinations as part of one vacation. Visit London, Paris Tourist Office and Eurostar are now promoting a campaign which urges US travellers to make #oneepictrip now to discover over 177 Michelin restaurants, 325 museums and galleries, 371 theatres and over 490 nightclubs across the two European capitals, separated by a short rail journey of just over two hours.

Laura Citron, chief executive of Visit London said: ‘Vacation procrastination seems to be a very real problem, with more people than ever putting off taking a break to check experiences off their bucket lists. We want to change that.

‘We know that once people experience London and Paris, they fall in love and want to visit again and again to discover more. Just over 2 hours apart, whether it’s enjoying an Instagrammable afternoon tea at Sketch in central London or hovering over Paris in Ballon Generali; riding down the Champs Elysees in a sidecar with Retro Tour Paris, or zipping up the Thames in a speedboat rib, visitors can flit easily between the two European capitals and uncover all they have to offer.

‘These are destinations that have inspired some of the most prolific minds in the world, from Shakespeare to Monet and that passion and vitality can be felt by all that make the journey.’

Pierre Schapira, Chairman of Paris Tourist Office said: ‘Let’s keep things simple: 2 incredible cities, 2 different cultures, a little more than 2 hours apart by Eurostar. If you’re someone who wants to get the most out of life, why pass up the opportunity to experience London and Paris in one go? With so many experiences on offer, you’ll need a whole lifetime. So, don’t wait! Start checking off those bucket list must-dos now.’