Birmingham Airport has said that it has been named the most family friendly airport in the UK and Ireland.
The award was granted by Netflights.com after working with expert parenting bloggers to measure 20 airports on their travel experience for families. Netflights.com conducted a survey on 2,000 British travellers on their habits and experiences of using airports with children. Birmingham Airport was named the most family friendly airport, with 80 percent of its flights leaving on time in June 2018, designated baby changing areas, express security lanes, free water fountains and free Wi-Fi – all enhancing the travel experience for families.
Paul Hopkinson, marketing director at Netflights, said, ‘We are delighted that Birmingham has ranked so highly against other airports in the UK, Ireland and Channel Islands for its family friendliness. Its central location, free drinking water, free Wi-Fi, play areas and punctual flights meant it scored very highly and is a good option for those travelling with children this summer.’
Stuart Haseley-Neirup, head of Customer Experience at Birmingham Airport, said, ‘We are delighted at being named the most family-friendly Airport. We put the passenger at the heart of everything we do, meaning we tailor the airport experience to the needs of all of our 13m passengers that travel through whether they are on business, leisure or as a family.’
Under the family-friendly brand initiative, Birmingham Airport has launched the new look SkyZone area on July 23, to coincide with the start of the school holidays. SkyZone is accessible for all families, enabling an engaging experience for all children pre-flight. The airport’s interactive and educational children’s play area is located after security at gate 55.
Birmingham Airport is also planning to introduce a new child focused initiative at security over the next week, where every child will be greeted and awarded with a Zoom sticker. To enhance the airport experience, Birmingham Airport offers a range of special assistance initiatives including for passengers travelling with a hidden disability.
The airport is continually improving its customer service experience and has recently spent over £14.5m investing in its facilities for passengers. These new facilities included a new security preparation area, which included a family friendly channel.